Web design is an art unto itself; and for those looking to promote and popularize their web pages, it is an art that is of paramount importance. Web design is concerned with the structuring and layout of web pages. The design of a web page has a direct impact on how users perceive it and thus, a well designed web page is ensured success. Those who are unaware of how to best design web pages would inevitably make mistakes. The common web design mistakes are as follows.
1. Not Optimized for Search Engines
Search engine optimization, or in other words, SEO, is one of the main business requirements when it comes to the Internet. If you are to known and approached by many potential customers, your web site should be search engine optimized. This process should take place during the web design stage and proper attention should be paid for this purpose.
2. Use of PDF Files for online reading
It is a proven fact that users despise having to read PDF files when browsing the net and is a big web design mistake. It tends to break their pace of browsing and distracts them. While PDF files are great for easy printing and distribution, use of them as online media is tiresome. Navigation in PDF files is an area of difficulty and some may find the options hard to cope with. Having all text on the web page will help keep the users’ flow of browsing unbroken and much simpler.
3. Not changing the colour of visited links
Changing the colour of visited sites may seem unimportant but failing to do so is actually a big web design mistake. Time is precious to users when browsing the net. Links that remain the same colour after they have been clicked could lead to users’ accidently visiting the same page twice. This serves to waste the users’ time and annoy them. Changing the colour of visited links helps users to identify the pages they have already seen and facilitates fast and efficient web browsing.
4. Fixed font size
Web sites that don’t permit users to change the font size of the material on their pages are unfriendly to users. Especially for people over the age of 40, readability is an important issue on web sites; if users find that the font size on a web page is difficult to read, then they will avoid the web site. Allowing users to freely change the font size will make them happy with web site and encourage them to use it more. The design of the web site should be accommodating to all. The changing of the font size function should be conveniently located on the page and easy to use.
5. Use of Advertisement based designs
When browsing the net, users will most usually ignore and avoid web advertisements. Thus, a web design that incorporates too many advertisements will be unattractive to users and will be avoided. Banners and ads that are irrelevant to the material on the web page should be excluded as users browse web pages to look for certain things and hence, will stay away from sites that do not have what they are looking for. Excessive use of animations, blinking and pop-ups are also advised against.